Free sample : Always Clean

 A straightforward product introduction shot for a feminine menstrual protection product with an attached pre-moistened wipe. The spot opens with a shot of the panty liner inside the familiar folded paper outer wrap moving towards a small package that looks like it might contain a wet wipe. The female voiceover says, “”Introducing the first and only liner pads to come attached with individually-wrapped wipes. New Always Clean. Now you can feel shower clean without the shower. Have a happy period. Always.” In the middle of the spot, the small package tears itself and the animated wipe peeks out. When the line about feeling ’shower clean’ begins, a shower rains on the package which rotates slowly like a shower faucet being turned on or off. At the end of the spot, the tagline “Have a happy period. Always,” shows at the bottom of the screen.  Read more about this review

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